Highland Park Market - South Windsor, CT

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With DSG contracted to handle every aspect of the 22,000 square-foot project including architecture and engineering, interior design, equipment procurement, store planning and project management, Highland Park Market was truly a collaborative effort spanning all areas of DSG expertise.

Winner of the 2006 NASFM Retail Design Award in the grocery store category and affectionately dubbed "The Mona Lisa of Supermarkets", the Highland Park Market of South Windsor, Connecticut blends a classical New England design with contemporary accents throughout.

The interior design team focused on creating a space that was elegant yet comfortable. Maple vinyl flooring, chandeliers and dramatic lighting create an environment that is rich and stimulating, while features such as a carpeted walking area pamper guests and ensure a leisurely shopping experience.

To achieve store owner Tim Devanney's vision of an experiential shopping environment the store planning team created a layout featuring theatrical vignettes located throughout the store. With a floor plan designed to drive traffic to these high revenue areas, the vignettes include a deli with theater-style lighting and a produce department featuring animatronic wildlife - a favorite among store patrons young and old alike.

DSG's A&E team incorporated an arched copper vaulted foyer to serve as an elegant introduction to the New England market. Inside, gabled skylights accent the store's interior, adding richness and reducing energy consumption in the process. A manufactured stone and stucco facade graces the exterior, employed to take advantage of its rich appearance and cost-saving price point.

Custom-built merchandisers were procured to augment Highland Park's upscale interior, as well as other high-end equipment necessary for the classical New England design. Through an equipment package that focused on design and efficiency, DSG helped Highland Park cost effectively bring merchandise to the forefront of the shopping experience.

Eastern region project manager Randy Morris coordinated all aspects of the development process from design to finishing. Because of the high degree of detail necessitated by Highland Park's upscale design, including precise architectural requirements and premium finishing, continual oversight was necessary to ensure the proper execution of plans. Despite the complexity of the project, Randy was able to keep change orders to a minimum while handling issues such as site grading and screening, made difficult by stringent local requirements.