bigg's - Hyde Park, OH

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Hyde Park, an upscale Cincinnati suburb, was the perfect location for bigg's to launch a new merchandising initiative aimed at gaining ground in the high-end grocery market. With an emphasis on perishables and a design package created to reflect the store's new direction, DSG helped bigg's develop a presence in the community and exceed sales goals in the process.

DSG's interior design team created a design package reflective of Hyde Park's new direction, including a new logo, an enhanced lighting design package, an updated HBC layout and a special community area within the store featuring local photography. DSG also worked with bigg's to update interior and exterior color schemes.

DSG's store planners worked with the bigg's development team to create a store plan that would make sense in the upscale format. Specific attention was paid to directing shopper flow through the perishables department, the staple of the Hyde Park store and a primary driver of revenue in high-end grocery retailing.

Aside from handling the standard equipment procurement for Hyde Park, DSG's equipment services personnel worked with Awakenings to develop an in-store coffee house where shoppers could enjoy a fresh cup of premium java before returning to their shopping.